A Few words about us
and our philosophy

Official Partners

Every client and every job is treated with care.

Gizlen Global is a distinguished e-commerce marketing and branding agency, boasting a rich legacy of over 15 years in navigating dynamic global markets. Our adept team crafts impeccable e-commerce IT systems and imparts comprehensive staff training to drive robust sales outcomes.

Irrespective of the project’s scale, our commitment remains unwavering. We approach each task with utmost dedication, persevering tirelessly until every aspect is meticulously reviewed and confirmed as accomplished.

Within a company, numerous components possess the ability to be set in motion. While each individual element has the potential to function flawlessly, not all contribute to propelling the organization towards its objectives. Our role involves pinpointing these specific areas and offering the expertise required to synchronize these components harmoniously.

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Years of Experience in Business

Our dedication and strong client relationships have led us to discover innovative methodologies that greatly enhance efficiency.

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Companies Served with Excellence

We acquire knowledge and demonstrate it through action. Technical proficiency truly flourishes when fused with hands-on experience.

Marketing Force Academy

With extensive experience in the marketing field, Sahap Gizlen has mastered the art of creating intrigue and fascination around brands, a concept he refers to as “phantom marketing.” His expertise lies in crafting subtle yet powerful marketing messages that captivate audiences and drive brand loyalty. This encompasses immeasurable qualities, such as presence, lifestyle, and environmental signaling. Gizlen’s deep understanding of consumer behavior and market dynamics has made him a sought-after expert in the realm of sales and marketing.

Drawing on his wealth of knowledge and industry experience, Sahap Gizlen established the Marketing Force Academy, a premier training institute dedicated to empowering companies with cutting-edge strategies in sales and marketing around the globe. Through the Marketing Force Academy, Gizlen offers tailored training programs designed to equip businesses with the skills and insights needed to succeed in today’s competitive market landscape. With a focus on practical techniques and real-world applications, Gizlen’s academy provides companies with the tools and expertise to elevate their marketing efforts and achieve sustainable growth.

Sahap Gizlen’s Marketing Force Academy extends its expertise to cater to teams across diverse cultures and organization types. Through customized courses and workshops, Gizlen’s academy collaborates with corporations to address specific challenges and opportunities within their respective sectors. This approach ensures that teams receive targeted guidance and actionable strategies tailored to their unique market environments, enabling them to maximize their marketing potential and achieve measurable results.

Phantom Marketing

Sahap Gizlen is known for his expertise in lifting small brands by creating a cohesive presence, lifestyle, and environmental messaging around their offerings. He introduced “phantom marketing” as a strategy to engage consumers through storytelling, symbolism, and subtle cues, aiming to spark curiosity and create lasting impact.

Phantom marketing operates as a comprehensive system that goes beyond traditional tactics, encompassing intangible elements like presence, lifestyle, and environmental signaling. It focuses on crafting an immersive brand experience that resonates emotionally with consumers, elevating the brand beyond product features.

One key aspect of phantom marketing is its emphasis on presence, creating a strong and memorable brand image that fosters connection and loyalty. Another vital component is integrating lifestyle elements, aligning the brand with audience values and aspirations. Environmental signaling, using aesthetics and ambiance, also plays a crucial role in creating a cohesive brand narrative across physical and digital platforms, enhancing the overall customer experience.

Inactive But Effective

Phantom marketing doesn’t always involve direct customer engagement or overt promotion, yet it can be impactful using subtle methods. For instance, a brand might generate intrigue or exclusivity by limiting product availability or using cryptic teasers in its messaging. This approach aims to spark curiosity and interest among consumers.

Passive platforms like social media can also be utilized in phantom marketing, maintaining brand presence without constant promotional pushes. By carefully shaping their online image, brands can organically attract and engage customers, even without active marketing campaigns.

Ultimately, phantom marketing’s strength lies in its ability to create a lasting impression and engage customers subtly yet effectively, diverging from traditional marketing’s visible activity.

Leaders and marketers of an organization can participate in phantom marketing by:

1. Crafting Intriguing Narratives: Develop captivating stories and brand narratives that evoke curiosity and capture the audience’s imagination.

2. Symbolic Branding: Use symbols, imagery, and visual elements that convey deeper meanings and resonate with the target audience on an emotional level.

3. Subtle Messaging: Incorporate subtle cues and messages in marketing materials, product packaging, and communications to create intrigue and stimulate interest.

4. Exclusive Offers: Introduce limited-time offers, exclusive promotions, or membership programs to create a sense of exclusivity and allure around the brand.

5. Environmental Signaling: Design physical spaces, digital platforms, and customer experiences that reflect the brand’s identity and values, creating a cohesive and immersive environment for customers.

6. Engaging Social Presence: Maintain an active but understated presence on social media, focusing on building relationships, sharing valuable content, and fostering community engagement rather than overtly promoting products or services.

All in all, Phantom Marketing aims the coherent positioning of supporting elements to create signaling that radiates as a constant in order to attract the target audience to the brand or product.

How is Phantom Marketing Different from Stealth Marketing?

  1. Approach and Focus:
    • Phantom Marketing: Focuses on creating a comprehensive brand presence through storytelling, symbolism, and subtle cues. It aims to build an emotional connection and immersive brand experience without promotion. In fact, it is not about the product at all.
    • Stealth Marketing: Promotes products or services subtly or in a disguised manner to create a buzz without being overtly promotional. It integrates marketing into the consumer’s environment naturally to avoid detection as traditional advertising.
  2. Key Elements:
    • Phantom Marketing: Emphasizes presence, lifestyle alignment, and environmental signaling. It creates a cohesive narrative across physical and digital platforms, fostering connection and loyalty through an emotional and immersive brand experience. It is borderline insignificant, and there is no content developed specifically to emphasize this aspect.
    • Stealth Marketing: Focuses on creating a buzz and building trust through subtlety. It relies on creative, unconventional methods to integrate marketing seamlessly into consumers’ lives, often leveraging social media and viral content.
  3. Methods:
    • Phantom Marketing: Uses storytelling, symbolic branding, subtle messaging, exclusive offers, and environmental design to subtly engage consumers. It maintains a passive yet effective presence, engaging without overtly pushing products.
    • Stealth Marketing: Utilizes creative tactics like flash mobs, viral videos, or sponsored events to subtly promote products. It aims to surprise consumers and generate word-of-mouth without them realizing they are being marketed to.

Phantom Marketing Emphasizes the Following:

  1. Comprehensive Brand Experience: Highlight the creation of a cohesive and immersive brand experience that resonates emotionally with consumers, beyond just generating buzz.
  2. Symbolic and Emotional Connection: Emphasize the use of storytelling and symbolic branding to create deeper emotional connections, aligning the brand with audience values and aspirations.
  3. Environmental Signaling: Focus on the design of physical spaces and digital platforms to reflect the brand’s identity and values, creating a cohesive narrative that enhances customer experience.
  4. Subtlety and Intrigue: While stealth marketing also relies on subtlety, phantom marketing should stress creating lasting impressions through nuanced and understated methods rather than just surprising consumers.
  5. Lifestyle Integration: Emphasize aligning the brand with the audience’s lifestyle and aspirations, making the brand a natural and integral part of their lives.

We value our partners and freelancers.

For each project, we find the best person possible to bring the task to completion to the satisfaction of our client.
Sahap Gizlen at Gizlen Global

Expertise and Experience

With a graduate degree from Columbia University in New York, Sahap Gizlen has had over 15 years of hands-on experience working on growing B2B, B2C, and institutional businesses around the globe. These include setting up IT and e-commerce systems, as well as marketing and branding of products or services in technology-intensive environments.

Lifting Up Entrepreneurs

Our history with numerous companies in different countries gives us a unique perspective on helping your organization. Where others see challenges, we see opportunities.

We do not motivate with empty promises; we show clear paths to success.

Every company is able to increase its standards and become a formidable player in its respective fields. We have the tools to help you get there.