Redesign without losing what already works
Clean up an outdated or generic site, strengthen the offer, improve mobile usability, make calls and orders obvious, and preserve useful content and search equity during the rebuild.
Small business web design · Clover · local search · social presence
Make the website the center of the local business instead of another disconnected profile.
For restaurants, shops, service businesses and professional firms across Northern New Jersey, New York City and Long Island. I redesign the customer-facing system around how people actually find and buy: website, local search, Clover or other ordering/payment flows, social profiles, reviews, analytics and follow-up.
Website / redesignClover & orderingGoogle & local SEOSocial presenceReviewsAnalytics
CUSTOMER EXPERIENCEMade for the way you move.Explore Studio 04
Everyday carry
Field collection
Studio series
OPERATIONS CONTROLLIVE
38 new leadsToday · synced 2 min ago31Automatically routed7Need human review94%Follow-up completed
CRMSyncedOrdersLive
NORTHLINE OPS
NEW INQUIRYWholesale requestMara · Brooklyn, NY
QualifiedCRM syncedFollow-up ready
Review & sendSYSTEM STATUSCRMSyncedPaymentsLiveAutomationRunningAnalyticsTracking
Illustrative connected commerce system
Local business web + presence
For a local business, the website has to do more than look current.
It should help the customer choose you, call you, order, book, get directions, understand what you sell, and move easily between Google, social media and the systems you already use.
Connect the site to the way orders and payments actually run
For eligible Clover merchants, connect the site cleanly to Clover Online Ordering or Hosted Checkout, or scope a deeper API/e-commerce integration when the business needs more than a link.
Make Google, the website and the real business agree
Align business information, service pages, technical SEO, structured data, Google Business Profile links, location/service-area signals and conversion paths.
Make every profile look like the same business
Standardize profile imagery, bios, links, calls to action and launch-ready content so Instagram, Facebook, LinkedIn or other relevant channels lead customers back into a coherent path.
Put reputation where decisions are made
Surface useful proof, remove trust gaps, create a clearer review-request path and make it easy for customers to see the signals that matter before they call, visit or order.
Know what actually brings business in
Set up practical analytics for calls, forms, ordering clicks, bookings and key actions instead of measuring the site by traffic alone.
Local service area
Serving Northern New Jersey, New York City and Long Island.
We work with local businesses across Northern New Jersey, New York City and Long Island, with remote work available elsewhere. Local projects can combine remote production with scheduled on-site discovery or launch support when it helps.
Local service area:
Northern New Jersey, New York City and Long Island, with remote work elsewhere.
Northern New Jersey
Bergen, Hudson, Essex and Passaic, including Fort Lee, Hoboken, Jersey City, Newark and Paramus.
New York City
Manhattan, Brooklyn, Queens, the Bronx and Staten Island, including neighborhood businesses and multi-location service brands.
Long Island
Nassau and Suffolk, including Huntington, Smithtown, Deer Park, Babylon, Patchogue and the Hamptons.
The operating principle
Customers experience the business as one system.
The website, campaign, booth, sales conversation, response time, and follow-up all shape trust. The front end and the operating path behind it should tell the same story.
Brand positioning and service architecture
Clarify the audience, offer, differentiation, proof, service hierarchy, and language customers need to make a confident decision.
- Positioning and message hierarchy
- Offer and service architecture
- Sales and presentation standards
- Audience, buyer journey, and decision-path clarity
- Differentiation, proof, trust, and conversion messaging
Build a site that can explain, sell, route, and support the business
The platform can be Shopify, WordPress, React, or another appropriate stack. The site should help customers understand the offer and know what to do next.
- UX, copy, design, development, and technical SEO
- AI-assisted search, information retrieval, customer response, content, or workflow features when they serve a clear business purpose
- Landing pages, tools, forms, and conversion paths
- Platform selected for ownership, maintainability, performance, integrations, and business fit
- Responsive QA, analytics, and maintainable structure
Turn attention into a next step
Connect campaigns, content, offers, landing pages, tracking, qualification, CRM routing, and follow-up so interest does not die between the click and the response.
- Campaign and landing-page systems
- Lead capture, routing, and response standards
- Measurement and conversion improvement
- CRM, follow-up, and customer handoff workflows
- Content, campaign, and conversion operating standards
Make the physical experience carry the same promise
Carry the positioning into booth presentation, materials, vendor coordination, staff experience, lead capture, and post-event follow-up.
- Booth concept and execution coordination
- Staff messaging and customer journey
- Lead system and post-event accountability
Use AI where it improves speed without weakening judgment
Use AI for research synthesis, content operations, inquiry classification, response drafting, personalization, analysis, and workflow support only where it strengthens a defined business process.
- Human review and brand standards
- Approved data, prompts, and use cases
- Measurement, exception paths, and ownership
Make sure the team can deliver what the brand promises
Make the external promise executable by defining staff roles, customer-response language, handoffs, who can decide what, lead ownership, and follow-up standards.
- Role and ownership alignment
- Customer experience and response standards
- Training, scripts, SOPs, and adoption support
Connected by design
A better promise is useless if the operation cannot deliver it.
The result should be more than a better-looking site. It should be a clearer customer path, faster response, stronger trust, and a team that knows what happens next.
AI when it earns its placeAI can improve speed, consistency, information use and decision support inside a defined workflow. Human review and clear ownership still matter.
Systems behind the promiseForms, CRM routing, integrations, dashboards, measurement, and follow-up.
Staff alignmentRoles, scripts, response standards, decision rights, and customer experience.
Sustainable ownershipDocumentation, training, QA, and structures the team can maintain.
One connected path
From first impression to follow-through.
Every touchpoint should carry the same promise and hand the customer into a defined next step.
Customer and operating system
Positioning & offerAdvanced websiteCampaign or eventLead captureResponse & follow-upMeasure and improve
The market-facing work is only complete when the customer experience, internal ownership, data, and follow-through operate as one system.
Typical engagements
Price the system according to the job it has to do.
Published ranges help you judge fit before a call. The final proposal defines what the system must do, who is responsible for what, and what success looks like.
Local Business Website Refresh
$4,500–$8,500
For an established local business that needs a sharper, faster, more credible site without building a large custom application.
- Positioning and homepage/service-page restructuring
- Responsive redesign and rebuild of the agreed core site
- Local SEO foundations, analytics and conversion tracking
- Google Business Profile and social-profile linking / consistency
- Launch QA and handover
Website + Clover + Local Presence System
$7,500–$15,000+
For restaurants, retailers and service businesses that need the website to connect with ordering, payments, local search and social presence.
- Everything in the local website refresh
- Clover Online Ordering / Hosted Checkout connection or scoped integration
- Ordering, booking, menu or ecommerce customer path
- Social profile refresh and launch-ready presence standards
- Review path, tracking and practical follow-up setup
Clover is a trademark of Fiserv. Gizlen Global is an independent consultancy and is not affiliated with or endorsed by Clover. Available Clover features depend on the merchant account, hardware, software plan and approved integration path.
How web pricing works
Pricing follows the scope and business requirements, not the page count or platform label.
Shopify, WordPress, and React are delivery choices. The investment is determined by the strategy, customer journey, content, ecommerce requirements, integrations, custom functionality, data, and operating workflows the site must support.
The range assumesA defined business objective, one primary audience path, agreed content responsibility, responsive delivery, analytics, QA, and handover.
The fee increases withMultiple audiences, ecommerce complexity, custom interfaces, migrations, integrations, automation, extensive content production, or accelerated deadlines.
Quoted separatelyHosting, platform subscriptions, paid apps, APIs, paid media, photography, video, printing, travel, and specialist third-party services unless expressly included.
Website Trust & Conversion Review
Starting at $2,500
For an existing site, planned rebuild, or unclear customer journeyYou receive- Positioning and message-hierarchy review
- Information architecture, trust, conversion, and mobile UX review
- Technical SEO, performance, forms, and analytics review
- Prioritized findings with recommended next actions
Custom Website System
$12,000–$25,000+
Positioning, UX, custom design & development, SEO, analytics and integrationsThe platform is selected for the business, without a platform surcharge.
AI features and workflow integrations are scoped according to the use case, platform, data requirements, and technical complexity.
You receive- Positioning, audience, offer, service architecture, and customer journey
- Custom responsive design and development for Shopify, WordPress, React, or the agreed stack
- Copy structure, technical SEO, performance, forms, analytics, defined integrations, and AI-assisted search, information retrieval, customer response, content, or workflow features when they serve a clear business purpose
- Launch QA, documentation, training, and handover
Market Activation / Trade-Show System
$7,500–$15,000+
For a campaign, launch, event, or trade-show customer pathYou receive- Activation concept, customer path, and presentation plan
- Booth, materials, vendor, and deadline coordination
- Staff messaging, roles, lead capture, and qualification standards
- CRM routing, post-event follow-up, and measurement plan
Connected Web & Lead System
$25,000–$50,000+
Website, lead capture, CRM, AI-assisted workflows, follow-up, data flows, and operating handoffYou receive- Positioning and market-facing operating strategy
- Advanced website, ecommerce, landing pages, or tailored interface
- Lead capture, CRM connections, AI-assisted qualification or response workflows, follow-up automation, and analytics
- Staff roles, SOPs, ownership, launch support, and system handover
Platform selectionShopify, WordPress, React, or the existing stack is selected for ownership, maintainability, performance, integrations, and business fit.
Scope confirmationThe proposal identifies pages, functions, integrations, content responsibilities, acceptance criteria, and delivery milestones before work begins.
Change controlWork outside the approved scope is explained and priced before it is added. Strategic discussion does not itself create a change order.
Before you commit: published ranges are planning ranges, not automatic quotes. The final proposal states what is included, what you provide, what is excluded, and which assumptions could change the fee.
What makes the work different
The customer promise and the operation stay connected.
Founder-led continuity
The person clarifying the business and brand remains accountable through design, build, activation, and follow-through.
Advanced design with operating discipline
Design quality, performance, SEO, conversion, accessibility, and maintainability are treated as one standard.
Physical and digital reality
The work can move from website and campaign to trade-show floor, staff interaction, lead capture, and CRM follow-up.
Geographic authority
One regional practice. Three markets with different customer behavior.
The service is connected across the New York–New Jersey market, but the local search, competition, customer expectations and operating realities are not identical. The regional pages below reflect those differences. They are not duplicate city pages.
Buyer questions
What businesses usually need to know.
Is this a branding agency or a systems implementation firm?
It is a founder-led operational systems and AI adoption advisory firm with legitimate brand, web, and market services. Brand positioning, advanced websites, marketing, e-commerce, staff alignment, lead systems, and follow-up are connected to the operating reality behind the promise. Specialized creative or production partners may be coordinated when the scope requires them.
Do you build complete websites?
Yes. A complete engagement can include strategy, positioning, information architecture, copy structure, responsive visual design, development, technical SEO, performance, accessibility, forms, diagnostics, integrations, analytics, launch QA, documentation, and handover.
Can you work with an existing brand or website?
Yes. The work can improve an existing system, redesign the parts that limit trust or conversion, add missing pages and tools, strengthen SEO and performance, or rebuild when the current platform cannot support the business.
Which website platforms do you work with?
We build custom Shopify storefronts, advanced WordPress websites and tailored React interfaces when the platform fits the business. Selection is based on ownership, maintainability, performance, integrations, ecommerce needs and the operating model. There is no preferred tool.
Does trade-show work include booth fabrication?
The scope can include concept, customer journey, booth presentation, materials, vendor and deadline coordination, staff messaging, lead capture, CRM routing, and follow-up. Specialized fabrication, printing, freight, venue services, and third-party production are quoted separately.
When do you use AI in branding, websites, and marketing?
AI is used only when it improves a defined workflow, such as research, content operations, inquiry classification, response drafting, data assembly, analysis, personalization, or follow-up. Positioning, review, customer responsibility, and final decisions remain human-led.
How do staff alignment and lead systems fit into the work?
The market promise must be supported by the team and the operating path behind it. Engagements can include staff messaging, response standards, lead ownership, CRM routing, follow-up rules, analytics, SOPs, training, and launch support.